GULTOM, M. D.; ADLINA, H.; SIREGAR, O. M. The Influence of Electronic Word of Mouth and Brand Image on The Purchase Decision of Video on Demand Netflix Subscription: (Study On Netflix Users In Medan City). Journal Business Administration: Entrepreneurship and Creative Industry, [S. l.], v. 2, n. 1, p. 16–22, 2023. DOI: 10.32734/jba.v2i1.9292. Disponível em: https://idjpcr.usu.ac.id/jba/article/view/9292. Acesso em: 15 aug. 2025.