“ANALISIS STRATEGI BERSAING HOTEL SOLIGA DALAM MENGHADAPI PERSAINGAN INDUSTRI PERHOTELAN DI KOTA GUNUNGSITOLI, SUMATERA UTARA ”. Journal Business Administration: Entrepreneurship and Creative Industry, vol. 1, no. 2, Apr. 2025, pp. 50-61, https://doi.org/10.32734/jba.v1i2.9556.