Gultom, Monica Desyderya, Hafiza Adlina, and Onan Marakali Siregar. “The Influence of Electronic Word of Mouth and Brand Image on The Purchase Decision of Video on Demand Netflix Subscription: (Study On Netflix Users In Medan City)”. Journal Business Administration: Entrepreneurship and Creative Industry 2, no. 1 (January 31, 2023): 16–22. Accessed August 15, 2025. https://idjpcr.usu.ac.id/jba/article/view/9292.