PENGARUH KOMUNIKASI DARI MULUT KE MULUT DAN TIPE KEPRIBADIAN TERHADAP INTENSI PERPINDAHAN MEREK KOSMETIK: THE EFFECT OF COMMUNICATIONS FROM MOUTH TO MOUTH AND THE PERSONALITY TYPE TOWARD TRANSFER INTENTION OF COSMETIC BRAND. JPPP [Internet]. 2018Aug.4 [cited 2025Aug.14];12(1):30-42. Available from: https://idjpcr.usu.ac.id/jppp/article/view/2248